On the whole, it's a scary time in medical ethics because of consumer advertising. Leaving it up to the marketplace is not the optimal way to do medicine.

Under Obamacare, rates are skyrocketing, and insurers are leaving the marketplace.

Enough of medical ethics. Let Uncle
Hippocrates rest in peace. It’s time to send an S.O.S to Uncle Omar Khayyam instead.

We're looking at the code of ethics and the code for advertising vehicles for this particular complaint.

The heart is a muscle. You 'know' in your limbic system. The seat of instinct. The mammalian brain. Deeper, wider, beyond logic. That is where advertising works, not in the upstart cortex. What we think of as 'mind' is only a sort of jumped-up gland, piggybacking on the reptilian brainstem and the older, mammalian mind, but our culture tricks us into recognizing it as all of consciousness. The mammalian spreads continent-wide beneath it, mute and muscular, attending its ancient agenda. And makes it buy things.

Traditional television broadcast advertising strives to raise consumer awareness of a product or service, in the hope that a consumer will remember that product or brand when making a purchasing decision.