On other Web sites you pay for this service. We're giving it away for free because we have a business model layered on top of it.

People believe that relationships in business matter, but they're often not so good at following through on that. So we help people reconnect.

Users only request a referral for a specific business or career purpose. It's not something 'extra' they work on, but a more efficient way of doing what they already do.

Tools will get better and better at strengthening and leveraging existing relationships. And they will be integrated into whatever you do, whether you are searching, reading news, or receiving calls on a mobile phone.

We facilitate over 1,000 successful referrals per month. Our users accept three-quarters of all requests because they never hear from strangers,

Chatting people up at networking events is of limited value, but obtaining introductions is the key to getting the ear of the people they want to reach,