Of a half dozen factors on the list, I can probably tell you money was not at the bottom of the list.

I have to drive to Wilburton three times a week. There's no telling how much gas money we spend,

It's not a black and white situation. We had our view of a win-win, and (Netscape) had theirs, and we just couldn't meet.

Sponsorships are definitely at the top of the list, then commerce-oriented deals after that. If we have gaps in our service, it's in facilitating commerce.

In the near future we estimate that we will have 2 to 3 million fewer page views per day. But the farther you go out, the greater the likelihood we will recapture that and then some.

Yes, it did come down to one thing. But I can't talk about that; it's a small industry.