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Now we're tied with two of the greatest shows of all time,

Dick Wolf

Time

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People do have viewing patterns, and you disrupt those at your own peril. That's something that everybody learned after 1988. The numbers have gone down every year since that strike. Big time.
— Dick Wolf
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When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them?
— Dick Wolf
AdvertisingAirDepartment
Detective Jeremy Fisk of the NYPD Intelligence Division hated upstate New York. Hated the whole idea of it. Even though he had lived all over the world during his childhood, he had spent most of his adult life in New York City and had the passion of the convert for his adopted home. And as a confirmed New Yorker, he despised upstate on principle. Upstate was hillbillies and trailer parks and suicidal deer that plunged heedlessly into the headlights of your car, forcing you to swerve into the nearest ditch.
— Dick Wolf
I don't think the franchise has a wear-out factor. There are gonna be great stories forever. My only mantra is: Keep the brand healthy.
— Dick Wolf
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I was incredibly upset, disappointed, dismayed, any other adjectives that you could care to add.
— Dick Wolf
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