Now customers realize there are a lot of competitors. BlackBerry is not the only cat in the bag anymore.

You let the cat out of the bag

Lettin' the cat outta the bag is a whole lot easier 'n puttin' it back in

Last week he let the cat out of the bag. I don't think he had been telling anybody, but I'm sure he had been planning it for months.

We are pleased to expand our relationship with Yahoo! to provide BlackBerry customers with new and enhanced access to Yahoo! services around the world. Our collaboration with Yahoo! will deliver increasingly rich content and services, including enhanced support for Yahoo! Mail, to BlackBerry customers in over sixty countries.

You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you.