Not listening to people who care about you, not to be open or transparent, will make you isolated.

Money does not buy anyone the right to tell Israel what to do, but long-term involvement, dialogue, and care demand that we must listen.

When we talk about change, we, the business leaders, have to implement it. We have to look at what we're not doing and what we should be doing.

As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time.

If the television market collapses - and it will collapse - then, it seems, there is too much regulation, and that's not a good thing.

Strauss' water activities, which highlight both its social responsibility and commitment to the environment, meet a genuine need of people around the world today.