Nobody in the cellular business is delivering alerts the way we do.

We had to have them put a special cell tower on campus.

I am a huge cell phone data user now. To me, without a doubt, it?s indispensable, I still don?t make cell phone calls. I hate talking on the phone.

Nobody could envision the appetite. The fans just eat it up. We can?t churn it out fast enough.

Because the phone is so intense, you use it more. The longer you have the phone, the more you become addicted to it.

Thus, if the consumer business were to be sold, or perhaps restructured into a JV contributing below Pfizer's operating line, it would likely have the effect of increasing gross margins and operating margins.