No great marketing decisions have ever been made on quantitative data

We didn't have the largest marketing budget for the comedies to begin with, and what we had, we split between two shows. In that respect, 'Sunny' didn't get its own real launch. But we love the show and think it's only going to get better.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

Don't blame the marketing department. The buck stops with the chief executive.

There are times before the races when you see him out there walking the track, checking out what kind of condition it is in. The thing I like the most about Gary is he always knows where he is out on the track at all times. He's smart, and he always gives an honest effort.

Marketing is the obverse of programming.