New face of American luxury.

There is a distinct feel and look to something designed in Sweden.

I don't have the luxury of the firsthand historical knowledge that you have. You'll probably find the same thing with the board.

Based on the overwhelming array of luxury products manufacturers have recently introduced, homeowners want anything that makes their lives more comfortable at home. Whether it involves heating/warming accessories or spa-like home environments, it's part of the 'cocooning' phenomena that has resurfaced. People are spending more time at home and they want to be comfortable. They want to use their home to its full potential, not just as a place to eat and sleep between workdays.

Then there is that glorious Epicurean paradox, uttered by my friend, the Historian in one of his flashing moments: "Give us the luxuries of life, and we will dispense with its necessaries."

Poverty wants some things, Luxury many things, Avarice all things