Names that are broad, like Food.com, have no value unless you create meaning underneath them. It approaches the generic and defines what you do. It has a short-term advantage but in the long run limits you.

Literally he is one of the pioneers. It's a passing of a generation ... He was a powerful visionary and a determined business person, but the long-term story is Sun is going to fade.

As these companies are going under, there is a surfeit of names and nobody wants to buy them. The e-commerce category is dead in the water from lack of funding and companies are throwing assets out there and getting no takers.

If it's a good piece of entertainment, it's probably going to rise above that.

Advertisers have to find another way to deliver their message. Because of the decline in traditional media, they have to make themselves more interesting.

When the ad and the entertainment is combined, you have to be subtle about it because otherwise it's pure commercialism.