My wife is also in marketing, so she understood. She?s perhaps less risk tolerant than I am, but for me to do this - absolutely, she was supportive.

We thought it would be easy to put caffeine in gum. But it turns out caffeine is one of the worst tasting substances on earth.

Every marketer?s dream is to have their own company, We yearned to be free. We saved up and saved up and saved up, and gained experience.

The demands of publishing and marketing a book today have grown to exceed the ability of a publisher to cope. I felt very keenly that we were leaving so many good marketing ideas unexplored because there were too many authors and too little time.

The public probably knows that teen drivers are at greater risk for fatal accidents. What the public doesn't know is what we ought to do about it.

There is always a risk in singling out a section of the population for separate treatment - especially the young.