My mom always said she wanted to get through life without ever learning how to use a computer. But pretty soon, she was looking over my shoulder, and by the time we made the purchase, she was really into it. She was like a fish in water.

Frances Krug

Learning Life Pretty

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We could make choices without having a salesperson hanging over us. Even when a salesperson stands back, their presence can make a person feel a subtle pressure.

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When you go to a site, you usually run into usability problems pretty quickly. They're not hidden. They're not complicated. They're not baffling. They were in the design or crept into the design.

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