my job is not to send a message.

And we have to send the message that that can simply not occur.

That would have been the wrong message to send to Justin,

We have to send the message that this is wrong.

It did send a message to a number of companies of how serious we are. We would prefer not to go the litigation route, but will do so if necessary.

There is no more important message to send to license holders (that) we're not going to take infractions lightly, ... he will not comment on this case until all the evidence is presented.