Most of my younger customers don't buy comic books. They buy the card games because they're more interactive.

We spend anywhere from $2,000 to $3,500 each Wednesday on new comic books between both stores.

This is a specialty business, and people will drive for their hobbies.

We're customer-friendly. I've been doing this for 12 years. I think people want to deal with people who know they're going to be there the next time they come down.

We have tons of board games, coloring books and video games to keep them busy.

We went too hard, too early. The last two games haven't gone according to plan.