Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to make up for middling performance in the rest of their catalogs.

Anita Elberse

Acquire Bank Hit Investments Large Make Make Up Market Media Most Number Performance Potential Rest Sales Small Strong Titles Up

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When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.

— Anita Elberse

AcquisitionAmountEverything

Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.

— Anita Elberse

BlockbustersChoicesCompanies

Most folks are as happy as they make up their minds to be.

— Abraham Lincoln

As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not getting fatter in the tail.

— Anita Elberse

ChannelsDemandDistribution

For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to see how things were changing and what the new challenges were.

— Anita Elberse