Modern people are interested in modern media, like DVDs.

Signing on a respected, Oscar winning actor like Lou is a clear indicator of the new direction we seek to take with Christian film. And collaborating with the creative team at Sony has provided a different level of expertise in everything from casting, the script, the visual effects and the overall 'feature film feel' this project will have. Yet, the core Gospel message remains squarely in place.

We thought that instead of taking this to Hollywood, how about taking Hollywood to the churches? When we looked at the technology, you can have a great screening with digital projectors and surround sound. You don't need a movie theater. So we started asking people and screening the movie for pastors, and after they saw it and wiped away a tear, they said they would love to show it to their congregations.

It's an uneven playing field. Hollywood has so many millions of dollars, and distribution deals all set up. We have to change the rules a little bit, especially if we are going to reach the people we want to reach.

They should have been monitoring this and informed people all the way to the top, then they should have warned people.

For people to feel confident about coming back again, they're going to have to rebuild the levee system.