Microsoft has tried to do a lot of things in search... thrown a lot of money. But nothing they have done has worked at all.

Online advertising is display plus search.

Search is essential to every service that Yahoo offers.

Search as a paradigm will continue to be probably even increasingly important because the information that's out there is only going to grow exponentially - and the only way to sort through all that is by some form of search.

Open is something, I think, that will continue to drive a lot of innovation.

Microsoft is looking to put more eyeballs in front of its search engine.