Media audiences are increasingly fragmented, and companies are becoming more creative with how they get their brand in front of people and using different types of media to do it.

The problem with the social media is that it favors the counts versus the real contributions. 98 % of the online community are lurkers.

I get love from the audiences, I love that love they give me, you know the standing ovations. Makes you feel good, makes you feel good.

The Internet gives them direct access. It even allows them to segment their audiences so they can communicate with potential recruits, with those who are already in the organization, and with broader sympathetic audiences as well as their enemy. They can do ... modern marketing and these communications have enabled them to be very, very effective and they've been increasingly adept in exploiting this. I don't think we have yet fully fathomed the sophistication of their communication strategy.

A lot of people us the internet searching for fifteen minutes of fame I've been on it so long and so often I need fifteen minutes of Freedom

Determining who the members of your audience are is the most important piece in the business puzzle.