Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

Ain’t nobody gonna separate from their
cold hard cash unless they have an unresolved problem, so if
you want to make money, you have to be incredibly clear
about what problem(s) you solve.

Branding is a verb, ya heard? Now get out there and BE your brand.

Brands grow faster and stronger with the help of Brand Advocates, Influencers & Tribes