Marketing must change to reach increasingly elusive consumers. Our company's growth reflects the new efforts of innovative marketers to listen to and communicate with their customers.

Marketing must change to reach increasingly elusive consumers and we feel strongly that we are helping to transform the way that brands and consumers communicate. We are excited to have Hercules as a partner as we collaborate with innovative marketers to listen to and communicate with their customers.

I look at it as smart growth. Smart marketing. Is there a case to be made that we're too many places and we're too many places too fast? There probably is. But at the same time, there's not a seat to be had in the house, and people are tuning in all over the country. So you can't argue against it, either.

We have seen the mass marketing of these loans and the growth of these loans and determined it was appropriate for us to take a closer look.

Our growth has been great, especially considering I don't have a marketing budget. We rely heavily on word of mouth.

What began as a trend toward digital marketing is now a firmly established direction. Growth and diversification in our revenue base are clear evidence that we have been successful in acquiring clients who can benefit from digital marketing.