FastSaying
Marketers increasingly looking for the efficiencies of online campaigns that are integrated with their off-line campaigns. Agencies that can devise and manage integrated campaigns stand to gain more from rising ad budgets..
David Schatsky
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It has been the Achilles heel for online retailers over the last couple of years. Many had items out of stock, or they were taking too long to deliver, or it was taking too long to shop.
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Longer term adoption will depend more on business models and content offerings than on the technology or devices. Our research shows that there's strong consumer interest in consuming mobile video. Consumers are just not interested in paying large fees for mediocre content.
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They have the overwhelming advantage of an incredibly great brand for search, but they're coming from behind when it comes to meeting the specific needs of enterprises.
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This ... is (a) staggering statistic for a shopping channel that will have been around for little more than 15 years. This presents an enormous opportunity for retailers that embrace a well-integrated multi-channel operational strategy.
— David Schatsky
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The fact that the Internet will influence nearly half of total retail sales in 2010 is staggering statistic for a shopping channel that will have been around for little more than 15 years by 2010.
— David Schatsky
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