Make sure to pay attention to actionable vs. wishy-washy words your customers use. If they say, “I keep meaning to,†then they don’t actually care about the topic at hand. If they say, “Here’s what I’ve tried and what I do,†then they care. “ would help me achieve †is meaningful, whereas, “ would be interesting to have†and “I think I could figure out how to use it†mean this person won’t use the product. If they say, “I wouldn’t use it, but others would,†no one will use it. Similarly, “Maybe it’s just me†means lots of people feel that way.