Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

To swear off making mistakes is very easy. All you have to do is to swear off having ideas.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.