Magazines have not been distributing digital subscriptions for very long, ... The traction for digital magazines has come in the last year and a half.

Magazines have not been distributing digital subscriptions for very long. The traction for digital magazines has come in the last year and a half.

We see this as a natural extension of the Playboy brand. By launching Playboy digital, we are offering consumers worldwide a digitized product identical in every way with Playboy's print edition.

Newsstand sales for our flagship magazine rose in the first half of the year despite a very difficult market that resulted in many of our competitors reporting year-over-year declines.

The last six-month period, we were down, ... No question that newsstand sales are soft.

provide additional advertising sales opportunities as we are able to meet the growing demand of companies to market online by offering ad-sponsored links.