Low single-digit growth in the overall advertising market will be the bar for all media companies to try and get over.

The Internet is starting to change the media landscape, making what previously looked like straight-forward acquisitions much more difficult.

Internet advertising will not replace traditional media, it will compliment them.

These changes will threaten established practices and entrenched interests in the media and advertising sectors, but consumers will benefit and ultimately, companies that can ride this wave will benefit as well. No one really knows what the media landscape will look like ten years out.

We are excited to have Rapt as a sponsor of what we believe will be the pre-eminent interactive advertising event of the year, ... Rapt panelists represent a cross-section of some of the leading industry innovators and we expect the workshop to be highly educational.

Online advertising will serve as a catalyst for change in the traditional ad business. Media integration and the inevitable erosion of traditional markets will be more important than the effects of online ad dollar growth.