Los intelectuales de Occidente son todos aficionados a la silla. Por eso la mayoría de ustedes son tan repulsivamente malsanos.

Ustedes piensan primero en obtener la producción más grande posible en el menor tiempo posible. Nosotros pensamos primero en los seres humanos y en sus satisfacciones. El cambio de trabajo no es lo mejor para obtener una gran producción en pocos días. Pero a la mayoría de la gente le gusta más que hacer un solo trabajo toda la vida. Si se trata de elegir entre la eficiencia mecánica y la satisfacción humana, elegimos la satisfacción.

...wordless conditioning is crude and wholesale; cannot bring home the finer distinctions, cannot inculcate the more complex courses of behavior. For that there must be words, but words without reason... Not so much like drops of water, though water, it is true, can wear holes in the hardest granite; rather, drops of liquid sealing-wax, drops that adhere, encrust, incorporate themselves with what they fall on, till finally the rock is all one scarlet blob.

I’m inclined to think that the scientific dictatorships of the future, and I think there are going to be scientific dictatorships in many parts of the world, will be probably a good deal nearer to the brave new world pattern than to the 1984 pattern, they will a good deal nearer not because of any humanitarian qualms of the scientific dictators but simply because the BNW pattern is probably a good deal more efficient than the other.

It seems to me that the nature of the ultimate revolution with which we are now faced is precisely this: That we are in process of developing a whole series of techniques which will enable the controlling oligarchy who have always existed and presumably will always exist to get people to love their servitude.

And here I think one has an enormous area in which the ultimate revolution could function very well indeed, an area in which a great deal of control could be used by not through terror, but by making life seem much more enjoyable than it normally does. Enjoyable to the point, where as I said before, Human beings come to love a state of things by which any reasonable and decent human standard they ought not to love and this I think is perfectly possible.