Last year, we were criticized for the simplicity of the maps. This is the sort of quality with maps that we demanded when I was with Rand McNally.

It really kind of works in its absolute, utter simplicity, its kind of stripped down Zen-like quality.

We had a sort of five-year plan. Neil wanted to go off and do Hollywood, while I wanted to make little films in my barn, on my own, and not show them to anybody, and see how it went. And the idea was, I'd get a point of view, and he'd get some clout, and then we'd meet up in a few years and make a feature film. Which is pretty much how it worked.

Our hybrid and standard turbochargers are the envy of the market and our motto is quality without compromise,

We are not going to cut corners or cut quality. We can do anything from a grilled cheese sandwich and a cup of soup, to chateaubriand for two, and do it well.

He'll be a quality guy in the middle of the lineup who can swing the bat.