Kids in Western cultures still hit that growth spurt in their teens. It happens just before they're ready to strike out on their own — if you're lucky.

Kids can't meet their own needs until their teens, sometimes even late teens. And, as we know, a teenager can eat you out of house and home. The irony is it would be even more difficult if our children grew like primates.

It's definitely an attractive target area for growth given that kids are becoming tech savvy much earlier,

We're seeing nice growth in all of our content, but we know we're definitely selling a lot more kids titles.

It's becoming a really important event for the kids. Every year it gets bigger. To watch the growth of this particular event and to see the enthusiasm of both the schools and the children as this project developed has been really exciting.

I've seen a tremendous personal growth spurt. I see more of a calmness and a mature person.