Kids and sports are two very popular markets. So when you combine kids and sports, you get a winning equation.

A lot of the parents get curious to see if they can do the things that the kids are doing. Once they get involved, they get hooked.

More parents are starting to understand that if you teach kids about exercise at an early age, you have a better chance of keeping them involved. They are realizing that if the kids are having fun, then that's what matters most.

That bracket is like a mini state tournament. Unfortunately, there?s going to be some good kids not make it to state.

It is the most exciting thing in sports. Winning one like this definitely never gets old.

Sure, winning isn't everything. It's the only thing. (Sports Illustrated, 1955)