Just keep your place where you are right now or improve.

It's confidence and pressure to keep it going all at the same time. Because people are expecting us to win again and it's also confidence because you know that you've done it before and you're pretty sure you can do it again.

Our industry has needed this event for a long time. We are an anomaly - a huge group of competing professionals who cooperate with each other on a daily basis for the greater good of our peers and our customers. We need an awards event that acknowledges that spirit of healthy competition and inspires us all to excel to even greater heights.

One the main reasons we have performed quite well is because we've chosen the right areas to be involved in. To a degree, it's buying back the family silver.

We're starting to get it right. We've found the voice of the brand again. We had to step away from ourselves and some of the mistakes we've made.

I'm going to have you squat right now.