The readership is definitely there. Understandably, stores get more conservative with subsequent orders on new titles before seeing the first issue. Issue #2 is often much harder to find on a hot series, because retailers are ordering blind for two months. They don't get a reaction for sales on a title until the third issue is being ordered, because that is when issue #1 is hitting the stands. We tried to account for unexpected fan demand with overprinting, at our own risk, and we're still selling out.
— Josh Blaylock
Conservative