It's worth the investment. It demonstrates our commitment to offering the very best to our consumers and our advertising customers.

The campaign brings the signature yellow page walking fingers to life. The television vignettes focus on fingers walking less. Some are exercising, others are shoe shopping. The whole point is to demonstrate that fingers will do less work by utilizing our user-friendly directories.

[Rotary members are doing everything in their power to ensure success during this final phase.] We will work from dusk to dawn to make sure that every child under the age of five is immunized, ... The goal of ending polio and its devastating consequences is within reach. We must continue to build on improvements achieved in 2005, and deliver the polio vaccine to each and every child, including the most vulnerable and hardest-to-reach children.

The fact the numbers continue to rise confirm to us the interest in school-based athletic programs is still there,

The fact the numbers continue to rise confirm to us the interest in school-based athletic programs is still there. Certainly, there are some emerging sports that help that, such as bowling and lacrosse, in certain parts of the country. A lot of the routine major sports continue to be pretty steady year to year.

I don't want to go and see a band that has no original members. Or if the drummer was the original member, and it was a surf band -- I don't care. The upfront guys really matter to me.