It's the old armchair quarterback theory, that a fan can be a better coach, better owner than the guy in the owner's box. This gives you an opportunity to prove you know football better than the pros.

We are growing as an industry.

The industry has finally realized people are willing to pay for stat service and the content if it's good enough. No doubt the industry is much more stable business-wise because pay service has returned.

The demographics are ideal, obviously, for sponsorship groups. And you're starting to see some of these companies realizing what the market is and getting involved.

This is the old armchair quarterback theory. Everybody thinks they can be a better coach, a better general manager, a better owner.

The manufacturers printed a few more and the scarcity left the hobby. Very few cards printed in 1991 are valuable today. They were mass-produced.