It's the No. 1 brand in the ski industry.

They're spending $1,000 in skis -- they can try and make sure they like it before they buy.

Both stores complement one another.

With the ski area that much closer ... it could get so much use that it will be ruined. That's a significantly different trail than it was 15 or 20 years ago.

We are seeing a lot of success in the ski/wakeboard segment in attracting new boaters, while pontoons have declined substantially in this area.

When I was 15, I wore combat boots with a fluorescent Columbia ski jacket. I was trying to find myself.