It's the most attentive audience that you're going to get. These people aren't just spending five minutes on the Web site. They're going on the Web site and spending an hour and a half.

If the audience never understands the plot, it can be counted on to be attentive to the very end.

We was riding, the sun was shining and we were laughing and giggling, ... In comes a storm and five minutes later, he was hit by lightning.

I think people are waiting a little bit longer to make those plans.

The bench gave us incredible minutes. We've been preaching it all year. It takes more than five (players), it takes 15.

I think what we're seeing is a much tighter holding on spending than we would have expected, ... It's really a general tightening that we've seen across the board that's been commensurate with releases we've seen in that time period.