It's sort of 'We're the poor step-sister of Phoenix' in many ways.

I think it's going to have a huge impact on the city. Sure, the day of the race is going to be exciting, but the exposure we get through the coverage will be invaluable.

Twenty years ago it was about drinking and being hung over. Now people want to go out and have a special meal and a nice bottle of wine. They're not throwing back shots of tequila and dancing until midnight.

People pace themselves differently these days.

It's a far larger production than most people realize.

It was just a weird, eerie feeling in the stadium. It was something I've never felt before.