It's sloppy and it's chaotic, but the degree to which it improves precision in the retrieval process can be quite significant.

We love the concept of someone becoming a star through a process that started with their local radio stations. For us the Showdown is like having hundreds of talent scouts evaluating tens of thousands of artists.

They are very mobile if they don't like it. We've put them 30 miles away, and, eventually, they are in a farm that doesn't want them.

You can let vines grow on top and get shade, or get filtered sunlight without any vines.

knocking the other guy out. It's just getting in there and participating. So we wanted to keep it loose, and it's free-form. Although I hit Edward whenever I could and was able to get away with it.

[In fact, all he’ll offer is a simple] No, I’m not getting into all of that ... The Break Up.