It's really not about decorating; it's about marketing. It's not about personal style choices; it's about what sells the house.

The marketing ended up coming back and biting them, ... They ended up having to sell everything away to keep the thing floating.

It was a marketing channel for companies to acquire new customers (and) to market additional services. It had definitely strayed from its original philanthropic intent.

We can't allow someone else's style to take us out of what we want to do, and, first and foremost, that starts defensively. We've got to board to create easy opportunities for us in the transition game, and we've got to have poise in our half-court game. If we get rushed out of that, or we're making good decisions, then that has a tendency to affect everything else that we do.

Stop thinking “Outside the box” and look what is actually in the box first. You jump around from marketing gimmick to marketing gimmick without a clear plan or goal, hoping to reproduce someone else’s success without understanding all of the nuances and factors that went into that success. Further, people are so busy recreating the wheel that they have forgotten what the wheel looks like.

You will always be a monster - there is no turning back from it. But what kind of monster you become is entirely up to you.