It's really a balancing act trying to get more rugged, but not so rugged that women are going to be turned off by it.

Just his tone of voice, he just sounded dull. Trying to get a smile out of him took an act of Congress.

Just his tone of voice, he just sounded dull. Trying to get a smile out of him took an act of Congress.

The price of components is dropping. The equipment is getting smaller and more powerful.

They were finding a lot of males were rejecting it because it was too cutesy. It was a little toy to them. We were trying to attract more male buyers by making it more rugged-looking, more muscular.

It's a recognition of women who are still breaking boundaries. There's a lot more of a balancing act for women to succeed. They've really gone out of their way to help other women get there as well.