It's part of the mythology surrounding the music business that spending huge amounts of marketing monies will ensure commercial success. This simply isn't so. If the music isn't compelling from the audience's perspective, no amount of spending will make it a hit.

Chuck D. ... deeply understands the profound impact Internet technology will have on bringing an artist's music directly to fans, as well as the enormous empowerment the Web provides artists to that end. Our relationship with Chuck D. and Public Enemy will serve as a strong example of the alternatives rapidly becoming available to artists on all levels.

advertising produces familiarity which produces sales

I see the flawless fusion of on and off-line branding as the success to any marketing campaign. This will allow the potential customer not only to have an experience but also to recognize the brand in any medium of the marketing mix.

The most devastating thing artists can do to their career is get in their own way, and way too many people do. It’s not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the “right time,” the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you—no one else.

Where can you make small changes? Just do something a little bit different every day to move you closer to your miracle!