It's off to a good start and we're pleased with it, particularly when you consider that it's a very inexpensive film (costing) less than $20 million,

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The core demo of young females absolutely loved the movie and are the most avid repeat viewers. It's a great start. We're hopeful for a long run this summer. It's 70-30 percent female. For the core group, it was 85 percent in the Top Two Boxes (excellent and very good) with a 72 percent definite recommend.

Kids love the movie. Our audience is predominantly young -- 12 and younger -- so most of the eyeballs got in at children's price. But we expect that age group to grow over the coming weeks as word of mouth spreads. The film is budgeted considerably under $30 million, so it's going to be very profitable. Frankie Muniz's last film ('Big Fat Liar') opened to $11 million and did $47 million (so) this could do $60 million.

It was definitely an adult audience and it was all ethnicities. It was 56 percent non-African-American. The exit polls are 80 percent in the top two boxes with a 69 percent 'definite recommend.' I think the picture's going to have pretty good legs.

[MGM's exit polls are very promising.] Kids love the movie, ... Our audience is predominantly young -- 12 and younger -- so most of the eyeballs got in at children's price. But we expect that age group to grow over the coming weeks as word of mouth spreads. The film is budgeted considerably under $30 million, so it's going to be very profitable. Frankie Muniz's last film ('Big Fat Liar') opened to $11 million and did $47 million (so) this could do $60 million.