It's now a lot more efficient because it still uses the same plumbing.

The screens on wireless devices are very, very small and the functionality that these devices support is still very, very limited. It's not like you're serving up this application on a regular Web browser.

The phones themselves have evolved and our ability to detect what type of device is much more sophisticated. That combination alone helps quite a bit. Today we can serve a very specific version of the application.

Today, it only takes six to eight weeks and we only have to do it once. This eliminates the need to have to redo it. The wireless application had been a completely separate application. It had its own programming and its own code and it had its own infrastructure. Now it's one application that you can access through the regular Web or through a wireless device.

I'm not discouraged at all. We could be more efficient with how we ran the ball and blocked and executed the run game. But I was proud of how we were able to stay with the run game and control the game as much as we did.

Plumbing is usually boring.