It's not the full-fledged, three-act opera with the overly dramatic theatrics. It's light and fun.

If a place like Des Moines, Iowa, can do it, Duluth can do it.

That gives us a message that people want this.

Often, you may have someone who is gifted artistically but doesn't have the business acumen. Craig has both.

There's no way we can lose. I'm looking at this as strictly a way to have fun and go shopping. I've got my list.

I just kind of thought it'd be fun to act and model. But I really want to be veterinarian when I grow up.