It's not just in financial services. In manufacturing environments, we're seeing people trying to steal intellectual property.

Most companies already have manufacturing in China, and you don't want all your eggs in one basket. That's the strategic mentality we're seeing more often than not across industries.

I'm under the gun right now, trying to start up manufacturing.

First off, I want people to understand I work for great owners here and have no interest in leaving. Second, no matter where I've worked, I've never signed a contract that contains an out. I don't believe in that.

We're just trying to get a great response. This is our first one, we've heard of other people who have done it.

Our objective is not very different than it is for other people with strong content. We are trying to understand the risks and opportunities ... while bringing more value to the fans.