Those things are crucial. You can spend a ton of money and put your heart and soul into bringing a whole slew of artists down, but if the people who are facilitating the audience's experience, if those people aren't professional and don't have their act together, it can all be for naught. There's nothing worse than going through all that trouble and then you're at the gig and it sounds like crap.
— Errol Kolosine
HeartMoneySoul