It's interesting because there are hidden surprises. You don't see something at face value and go 'Oh, that's it.' You actually discover, as you become aware of the piece, other elements.

I'm dumbfounded, but nothing surprises me in this game.

So that when you look from a distance you see glitter from all three sides, not just the top.

We'll show the customer in three dimension what we do and they'll be able to see it. We bend over backwards and I don't let anyone walk out of that door unhappy.

Jewelry is art, wearable art. We don't want to see the same thing on two people. We rarely carry the same piece twice. Madison is too small of a town to have two of my customers at the same function wearing the same piece.

Having a clear, stable royalty policy was of value to independent producers.