It's his reputation. Obviously, he's very concerned about it.

His returns and refunds were exactly what they should have been.

He hadn't taken anything from the store. We are denying the charges.

There were a few players in the team with a certain reputation and we don't have that anymore.

One can survive everything, nowadays, except death, and live down everything except a good reputation.

I wrote the story myself. It's about a girl who lost her reputation and never missed it.