It's got a simple model, simple pricing, and many consumers seem to like that.

They were so proud of it. It's the one thing they wanted to show you.

[Betsy Burton, an analyst at Stamford, Conn.-based Gartner Inc. and a longtime critic of the UPU pricing model, applauded Ellison's decision to abandon the power unit model.] Now, Oracle is listening to its customers, ... immediately to renegotiate their contracts.

It doesn't seem feasible based on the description he gave,

If consumers cared deeply about that kind of tiered pricing schedule, it's not going to happen, because no broadband provider in their right mind, at this point, is going to risk a significant part of its audience for a small increase in its revenue.

Many consumers are calling for live TV and lower pricing before they'll start watching video on the smallest of screens. But considering those that are likely to use it, namely, high-income, young-adult wireless subscribers, it might serve the industry well to lower the cost barrier in order to reach more of this lucrative market.