It's going to be small. New Orleans is not a major metro [area].

They are small, and one might think this is inconsequential but their numbers are creeping up. I don't think, based on what we know about Toyota, they should be ignored.

We believe at $3 a gallon there's not enough bite in a person's pocketbook to make a big difference,

So far, the perceived gas price increases have not had any discernible impact on new-vehicle buying patterns, at least with regard to the size of the engine.

Many of the businesses, large and small, that were operating in New Orleans on Aug. 28 are not going to be here anymore, ... If we were to measure the New Orleans economy now, it would make everybody sick.

If it came ashore with the intensity it has now and went to the New Orleans area, it would be the strongest we've had in recorded history there,