It's going to be a cross-section of women. Anyone who enjoys good food and good company in a sociable environment.

I do feel as if we are starting something.

We had well-intentioned executives that made several bad decisions. They are no longer with the company.

The company created and defined its own category, and now the name is synonymous with organic food stores. It's similar to what Starbucks did for the coffee shop. You can't name the No. 2 coffee chain.

Food requests are way up. We sent out $1,500 in food purchase cards in January.

What you eat standing up doesn't count